RainKing Blog

How to Create a Paid Marketing Campaign Using ABM

8.14.2017 | Blog | IT Sales | IT Marketing

Account-based marketing (ABM) is an effective strategy when trying to win sales. Companies that implement an ABM approach generally see more qualified leads, a higher close ratio, better ...

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Nearly 40% of Businesses Affected by the General Data Protection Regulation (GDPR) Aren’t Compliant

7.26.2017

Organizations Worldwide Race to Meet GDPR Security Standards before 2018 Deadline The General Data Protection Regulation (GDPR) has been causing angst amongst IT compliance, data protection, and security professionals ever since its approval on April 14th, ...

User Error! Employee Carelessness the Top Cyber Threat?

7.24.2017 | Surveys | Research | Analytics

2017 is shaping up to be the year of the cyberattack. The first half of the year has already seen the world baited with a global phishing scam and brought to tears by the WannaCry ransomware offensive. Meanwhile, more targeted strikes exposed proprietary data ...

Federal vs. State Tech Spending Trends

7.24.2017 | Blog | IT Sales | IT Marketing

While government IT often has a reputation of lagging behind the times and spending valuable budget dollars on maintaining old legacy systems, the new administration seems to have set its sights on finally bringing federal technology into the modern era. This ...

Federal Government Spending Outlook: Anybody’s Guess

7.17.2017 | Blog | IT Sales

Will the federal budget achieve consensus before the deadline on September 30? Nobody knows. Even though one party holds all three branches of government, which ostensibly means less bickering on Capitol Hill about budget allocations, that’s not the case this ...

Intelligence is to Sales as Google is to Web Sites...

I love analogies. Analogies help people understand complex ideas, especially ones where they have low familiarity. Marketing and sales intelligence is a concept that could benefit from an analogy. Even if it isn't perfect, a comparison that works on multiple ...

RainKing Takes on Federal Sales Intelligence, Finding Opportunity Amid the Red Tape

7.10.2017 | Blog | IT Sales

Unless you’ve been in hibernation for the last five months, you’ve probably heard that the Federal Government is in a bit of a transitional moment. Intermittent upheaval on the Hill is as much a part of Washington as potholes on 14th Street and Metro ...