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How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these tools weighs against the new customers and revenue your ...

How to Sell Your Marketing Budget: An Interview with RainKing CFO Nathan Scott

3.20.2017 | IT Marketing | Budget

Developing a marketing budget can be challenging, but getting approval from your executives is an even bigger obstacle if you don’t have a plan or rationale for the money requested. It is equally important to understand the return on investment (ROI) your ...

RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial portion of the Internet.  This isn’t the first-time AWS has had ...

19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017 | Executives | IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be ...

Sales Receives an Inbound Lead from Marketing...Now What?

2.23.2017 | IT Sales | IT Marketing

You’ve worked hard creating content that prospects find interesting, are downloading, and now they are hitting your lead scoring threshold. You did it! But what now? Once you hand these Marketing Qualified Leads (MQLs) over to Sales what happens to them? In ...

Make a Better Lead Scoring Model with Better Data

2.21.2017 | IT Sales | IT Marketing | Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog last week, we discussed progressive profiling which helps Marketers gather that information to help identify ...

RainKing Series Part II: The Top Two Challenges Every Marketer Faces (and how to overcome them)

2.21.2017

Last week, we covered data accuracy issues which plague over 50% of marketers and how to address them. In Part II of our series, we tackle the other most commonly identified challenge, multi-channel marketing, and how to keep up with prospects’ across ...