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Building a Progressive Profiling Strategy

2.13.2017 | Strategy

As a Marketing team, you spend countless hours strategizing who your target audience is and how to nurture them through the buyer journey, ultimately to make a purchase. Then you spend even more time creating content that provides your targets with some ...

RainKing Series: The Top Two Challenges Every Marketer Faces (and how to overcome them)

2.13.2017

RainKing researchers recently engaged with over 3,000 marketing leaders at companies across sectors and revenue brackets to learn more about the top challenges they are facing in their roles.  As depicted by the graph below, over half the organizations ...

ROI Tracking - Justify Your Spending in 2017

1.23.2017 | Executives | IT Marketing | ROI

It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have to face your CFO to get the marketing budget you require. How do you gain his confidence ...

The Great Sales and Marketing Divide… And How to Solve It

1.16.2017 | Executives | IT Sales | IT Marketing

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both departments having the same end goal of driving revenue and ...

Target Marketing by Persona: Shed Light on Your Shot in the Dark

1.12.2017 | Blog | Executives | IT Sales | IT Marketing

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential ...

The Cloud: A Disruptive Force That’s Here to Stay

12.22.2016 | Blog | Executives | IT Sales

As discussed in our previous blog, cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.  But are companies moving toward using the private cloud or the public cloud?  RainKing asked ...

2017 Budget Allocation

12.20.2016 | Blog | Executives | IT Marketing | Budget

RainKing Research tracked IT spending and budget allocation through 2016 and look forward to seeing how the tech budget landscape adjusts in 2017.