RainKing Blog

How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these ...

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Target Marketing by Persona: Shed Light on Your Shot in the Dark

1.12.2017 | Blog | Executives | IT Sales | IT Marketing

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential ...

Make Every Day Easier with RainKing's Newest Salesforce Upgrades

Your time is valuable and we want to help you get the most from every minute you spend in RainKing and in your Salesforce instance. And the more you can work in one platform while leveraging your other sales tools, the more you can focus on your number one ...

The Cloud: A Disruptive Force That’s Here to Stay

12.22.2016 | Blog | Executives | IT Sales

As discussed in our previous blog, cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.  But are companies moving toward using the private cloud or the public cloud?  RainKing asked ...

2017 Budget Allocation

12.20.2016 | Blog | Executives | IT Marketing | Budget

RainKing Research tracked IT spending and budget allocation through 2016 and look forward to seeing how the tech budget landscape adjusts in 2017.

The Changing Landscape of Cloud and Mobility Spending

12.13.2016 | Blog | Executives | IT Sales | IT Marketing

The IT industry's dissatisfaction toward localized data storage dominated the latter part of this decade. It’s a traditional type of infrastructure that doesn’t have the direct benefits of the internet.  The “cloud”—a blanket term referring to computing that ...

Why Companies are Struggling to Adopt Account-Based Marketing

Account-based marketing (ABM) has become one of the latest buzzwords in B2B marketing circles. Executed correctly, ABM is more than just the latest tech trend—it has the power to transform your sales process and increase your win rate. More B2B organizations ...