RainKing Blog

Turning a Customer into Your Marketing Hero

4.24.2017 | Blog | IT Marketing

In today’s fast-paced B2B space, a lot of companies put most of their focus on acquiring new customers. Of course it’s very important to grow your business, but remember the old adage: 80% of your ...

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Deep Dive Into ABM and Client Success

4.17.2017 | Blog | IT Sales | IT Marketing

Take a moment to think about your customers. How did they first find out about your company? How did they start doing business with you? Marketing and Sales teams try to push contacts through the sales funnel, but ultimately, the buyer creates and dictates ...

The Secret to Best-in-Class Customer Success: An Interview with RainKing's Client Success Director, Chelsea Madden

4.17.2017 | Blog | IT Marketing

Once you’ve nurtured your prospects through the buyer’s journey with your tailored account-based marketing and sales efforts, and they sign on as a new account, it’s time for your Client Success team to jump in. If you think the road stops there, think again. ...

Eight Sales Rules to Succeed as an Account Manager

4.11.2017 | Blog | IT Sales

There must be a thousand job titles for a sales professional. Account executive, account manager, representatives of all shapes and sizes, procurement support specialist, etc.—organizations tailor sales titles to the nuanced role of their personnel. At the ...

How to Use Your Tools to Track the Success of Your Campaigns

3.30.2017 | Blog | IT Marketing | ROI

As discussed in our last blog, showing true ROI entails knowing how to justify each line of spending with specific results. Tangible results should attach to key performance indicators (KPIs) by which you judge the effectiveness of your tools and your team. ...

The 5 Biggest Mistakes Marketing Makes for B2B Sales Teams

At RainKing, our experience in sales intelligence has allowed us to develop an expertise in marketing for B2B sales. This expertise is derived from:

How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these tools weighs against the new customers and revenue your ...