RainKing Blog

How to Create a Paid Marketing Campaign Using ABM

8.14.2017 | Blog | IT Sales | IT Marketing

Account-based marketing (ABM) is an effective strategy when trying to win sales. Companies that implement an ABM approach generally see more qualified leads, a higher close ratio, better ...

Read More

Federal vs. State Tech Spending Trends

7.24.2017 | Blog | IT Sales | IT Marketing

While government IT often has a reputation of lagging behind the times and spending valuable budget dollars on maintaining old legacy systems, the new administration seems to have set its sights on finally bringing federal technology into the modern era. This ...

Federal Government Spending Outlook: Anybody’s Guess

7.17.2017 | Blog | IT Sales

Will the federal budget achieve consensus before the deadline on September 30? Nobody knows. Even though one party holds all three branches of government, which ostensibly means less bickering on Capitol Hill about budget allocations, that’s not the case this ...

RainKing Takes on Federal Sales Intelligence, Finding Opportunity Amid the Red Tape

7.10.2017 | Blog | IT Sales

Unless you’ve been in hibernation for the last five months, you’ve probably heard that the Federal Government is in a bit of a transitional moment. Intermittent upheaval on the Hill is as much a part of Washington as potholes on 14th Street and Metro ...

How Technology SMBs Are Owning the Federal Multi-Bid Contract Process

6.29.2017 | Blog | IT Sales

Conducting business with the Federal Government has tremendous growth potential for technology companies of all sizes. Actually, many federal contracts favor small business to level the playing field. Knowing the ins and outs of the bidding process, and ...

Analog Marketing Plus Digital Follow-Up Equals Sales

6.26.2017 | Blog | IT Sales | IT Marketing

Occasionally digital types are turned loose in the real world for some old-fashioned, in-person marketing. There we are, swapping handshakes and business cards at a conference, talking shop with peers and prospects for three days at time. It isn’t all jaw ...

Q1 2017 Technology Pain & Spending Trends: Security

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and RainKing wanted a better understanding of the tech landscape in Q1 2017.