RainKing Blog

How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these ...

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How to Sell Your Marketing Budget: An Interview with RainKing CFO Nathan Scott

3.20.2017 | IT Marketing | Budget

Developing a marketing budget can be challenging, but getting approval from your executives is an even bigger obstacle if you don’t have a plan or rationale for the money requested. It is equally important to understand the return on investment (ROI) your ...

2017 Budget Allocation

12.20.2016 | Blog | Executives | IT Marketing | Budget

RainKing Research tracked IT spending and budget allocation through 2016 and look forward to seeing how the tech budget landscape adjusts in 2017.

It’s Not Too Late—There is Still IT Budget to Be Spent in Q4

For many organizations, Q4 can be taxing as departments concentrate on meeting year-end goals while simultaneously planning and budgeting for the year ahead. And every salesperson is wondering one thing: can I make this sale by the end of the year?  ...

What Areas of Technology/IT Solutions are Businesses Investing in

Over the last several weeks we discussed several important topics pertaining to IT spending and annual budget management. Based on findings you can see in our infographic here, we've gained important insight on how organizations across a wide range of sectors ...

Why Annual Budget Management is Important for Your Business

Effective budget management is absolutely imperative to the overall operation of your organization. From smart IT spending habits to finding the right data solutions for your organization, there are numerous areas that require research and attention. However, ...

The Numbers Don't Lie: A Look at Trends in IT Spending

Today’s businesses are faced with numerous tough decisions when it comes to where to spend their budget, specifically in the IT realm. IT (information technology) is more important than ever before, in large part because of all the advancements in technology ...