RainKing Blog

Get Obsessed: How to Win in the Market by Becoming Customer-Obsessed

6.12.2017 | Blog | Executives | IT Sales | IT Marketing

The digital age is changing customer behavior and expectations and, along with it, the entire customer service experience. Businesses used to control the flow of information to customers, but now ...

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The Basis for a Customer-Centric Culture With Insights from RainKing CEO, John Stanfill

Within the crowded IT/technology industry, it is important to stand out, and being customer-centric is one way to do just that. But, what does being customer-centric actually mean? Ultimately, it means that a company ensures the customer has a positive ...

RainKing Survey Finds Less Panic, More Planning After WannaCry Attack

5.24.2017 | Executives | Surveys | Research | Analytics

With organizations the world over still reeling from the effects of this month’s WannaCry ransomware attack, and cyber security experts already warning of more potent threats to come, technology and business leaders are scrambling to make sense of an ...

Ransomware Attacks Take the World Hostage

As the workweek wound down last Friday, the digital world was hijacked for ransom.  The attack was unleashed across the globe through a potent new ransomware called WannaCry, which infects Windows systems when users either click an email link or download ...

RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial portion of the Internet.  This isn’t the first-time AWS has had ...

19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017 | Executives | IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be ...

ROI Tracking - Justify Your Spending in 2017

1.23.2017 | Executives | IT Marketing | ROI

It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have to face your CFO to get the marketing budget you require. How do you gain his confidence ...