RainKing Blog

RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial ...

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19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017 | Executives | IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be ...

ROI Tracking - Justify Your Spending in 2017

1.23.2017 | Executives | IT Marketing | ROI

It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have to face your CFO to get the marketing budget you require. How do you gain his confidence ...

The Great Sales and Marketing Divide… And How to Solve It

1.16.2017 | Executives | IT Sales | IT Marketing

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both departments having the same end goal of driving revenue and ...

Target Marketing by Persona: Shed Light on Your Shot in the Dark

1.12.2017 | Blog | Executives | IT Sales | IT Marketing

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential ...

The Cloud: A Disruptive Force That’s Here to Stay

12.22.2016 | Blog | Executives | IT Sales

As discussed in our previous blog, cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.  But are companies moving toward using the private cloud or the public cloud?  RainKing asked ...

2017 Budget Allocation

12.20.2016 | Blog | Executives | IT Marketing | Budget

RainKing Research tracked IT spending and budget allocation through 2016 and look forward to seeing how the tech budget landscape adjusts in 2017.