RainKing Blog

Why Companies are Struggling to Adopt Account-Based Marketing

Account-based marketing (ABM) has become one of the latest buzzwords in B2B marketing circles. Executed correctly, ABM is more than just the latest tech trend—it has the power to transform your sales ...

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The Changing Face of an Organization’s Operational Efficiency

It is no secret that our economic landscape is ever-evolving, especially because of the numerous advancements in technology that we have witnessed in recent years. Along these same lines, we have seen the internal operations of businesses change with the ...

Challenges of Achieving Operational Efficiency

There are numerous challenges facing organizations that can impede operational efficiency in its truest sense. For many, changing the way in which they approach—and think about—operational efficiency is the biggest challenge. Operational excellence and ...