RainKing Blog

How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these ...

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How to Sell Your Marketing Budget: An Interview with RainKing CFO Nathan Scott

3.20.2017 | IT Marketing | Budget

Developing a marketing budget can be challenging, but getting approval from your executives is an even bigger obstacle if you don’t have a plan or rationale for the money requested. It is equally important to understand the return on investment (ROI) your ...

19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017 | Executives | IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be ...

Sales Receives an Inbound Lead from Marketing...Now What?

2.23.2017 | IT Sales | IT Marketing

You’ve worked hard creating content that prospects find interesting, are downloading, and now they are hitting your lead scoring threshold. You did it! But what now? Once you hand these Marketing Qualified Leads (MQLs) over to Sales what happens to them? In ...

Make a Better Lead Scoring Model with Better Data

2.21.2017 | IT Sales | IT Marketing | Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog last week, we discussed progressive profiling which helps Marketers gather that information to help identify ...

ROI Tracking - Justify Your Spending in 2017

1.23.2017 | Executives | IT Marketing | ROI

It’s now the New Year and you have a whole whiteboard of marketing campaigns to implement, great content to distribute, and new initiatives to take on. But first you have to face your CFO to get the marketing budget you require. How do you gain his confidence ...

The Great Sales and Marketing Divide… And How to Solve It

1.16.2017 | Executives | IT Sales | IT Marketing

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both departments having the same end goal of driving revenue and ...