RainKing Blog

Turning a Customer into Your Marketing Hero

4.24.2017 | Blog | IT Marketing

In today’s fast-paced B2B space, a lot of companies put most of their focus on acquiring new customers. Of course it’s very important to grow your business, but remember the old adage: 80% of your ...

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Deep Dive Into ABM and Client Success

4.17.2017 | Blog | IT Sales | IT Marketing

Take a moment to think about your customers. How did they first find out about your company? How did they start doing business with you? Marketing and Sales teams try to push contacts through the sales funnel, but ultimately, the buyer creates and dictates ...

The Secret to Best-in-Class Customer Success: An Interview with RainKing's Client Success Director, Chelsea Madden

4.17.2017 | Blog | IT Marketing

Once you’ve nurtured your prospects through the buyer’s journey with your tailored account-based marketing and sales efforts, and they sign on as a new account, it’s time for your Client Success team to jump in. If you think the road stops there, think again. ...

How to Use Your Tools to Track the Success of Your Campaigns

3.30.2017 | Blog | IT Marketing | ROI

As discussed in our last blog, showing true ROI entails knowing how to justify each line of spending with specific results. Tangible results should attach to key performance indicators (KPIs) by which you judge the effectiveness of your tools and your team. ...

How Great Marketers Show TRUE ROI as Earned Revenue

3.23.2017 | Blog | IT Marketing | Budget

How much budget should you allot for marketing tools? There isn’t one right answer for this question. At the end of the day, though (rather, at the end of the year) the budget allocated for these tools weighs against the new customers and revenue your ...

How to Sell Your Marketing Budget: An Interview with RainKing CFO Nathan Scott

3.20.2017 | IT Marketing | Budget

Developing a marketing budget can be challenging, but getting approval from your executives is an even bigger obstacle if you don’t have a plan or rationale for the money requested. It is equally important to understand the return on investment (ROI) your ...

19 Must-Have Sales & Marketing KPIs for Working the Sales Funnel

3.13.2017 | Executives | IT Marketing

Key performance indicators (KPIs) set expectations for Marketing and Sales teams, and provide metrics for success. So, what KPIs should Marketing and Sales departments track? What metrics should be assigned to each? There are a lot of KPIs that can be ...