RainKing Blog

How to Create a Paid Marketing Campaign Using ABM

8.14.2017 | Blog | IT Sales | IT Marketing

Account-based marketing (ABM) is an effective strategy when trying to win sales. Companies that implement an ABM approach generally see more qualified leads, a higher close ratio, better ...

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Federal vs. State Tech Spending Trends

7.24.2017 | Blog | IT Sales | IT Marketing

While government IT often has a reputation of lagging behind the times and spending valuable budget dollars on maintaining old legacy systems, the new administration seems to have set its sights on finally bringing federal technology into the modern era. This ...

Analog Marketing Plus Digital Follow-Up Equals Sales

6.26.2017 | Blog | IT Sales | IT Marketing

Occasionally digital types are turned loose in the real world for some old-fashioned, in-person marketing. There we are, swapping handshakes and business cards at a conference, talking shop with peers and prospects for three days at time. It isn’t all jaw ...

Walmart vs. Amazon Web Services (AWS): RainKing uncovers what companies are affected

The opening shot was fired in 1995. When the first suburban shopper bypassed the Best Seller shelf at a friendly neighborhood box store to fire up a 56K modem and order the latest John Grisham novel delivered direct to their cul-de-sac, the implication was ...

Q1 2017 Technology Pain & Spending Trends: Security

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and RainKing wanted a better understanding of the tech landscape in Q1 2017.

Q1 2017 Technology Pain & Spending Trends: Marketing

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and RainKing wanted a better understanding of the tech landscape in Q1 2017.

Q1 2017 Technology Pain & Spending Trends: Storage

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and RainKing wanted a better understanding of the tech landscape in Q1 2017.