RainKing Blog

The Great Sales and Marketing Divide… And How to Solve It

1.16.2017 | Executives | IT Sales | IT Marketing

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both ...

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Target Marketing by Persona: Shed Light on Your Shot in the Dark

1.12.2017 | Blog | Executives | IT Sales | IT Marketing

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential ...

Make Every Day Easier with RainKing's Newest Salesforce Upgrades

Your time is valuable and we want to help you get the most from every minute you spend in RainKing and in your Salesforce instance. And the more you can work in one platform while leveraging your other sales tools, the more you can focus on your number one ...

The Cloud: A Disruptive Force That’s Here to Stay

12.22.2016 | Blog | Executives | IT Sales

As discussed in our previous blog, cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.  But are companies moving toward using the private cloud or the public cloud?  RainKing asked ...

The Changing Landscape of Cloud and Mobility Spending

12.13.2016 | Blog | Executives | IT Sales | IT Marketing

The IT industry's dissatisfaction toward localized data storage dominated the latter part of this decade. It’s a traditional type of infrastructure that doesn’t have the direct benefits of the internet.  The “cloud”—a blanket term referring to computing that ...

How RainKing Can Be Used to Achieve Account-Based Marketing

11.28.2016 | Executives | IT Sales | IT Marketing

Account-based marketing (ABM) is a marketing approach that can be extremely beneficial for B2B sales organizations. ABM essentially flips the traditional sales funnel, starting with identifying a target account then nurturing and marketing to that account ...

Is ABM for me?

11.21.2016 | Executives | IT Sales

In recent blogs we’ve discussed account-based marketing (ABM) and highlighted its benefits to sales organizations. As a quick recap, account-based marketing flips the traditional sales funnel by identifying specific prospects who fit your buyer persona, then ...