RainKing Blog

RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial ...

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Sales Receives an Inbound Lead from Marketing...Now What?

2.23.2017 | IT Sales | IT Marketing

You’ve worked hard creating content that prospects find interesting, are downloading, and now they are hitting your lead scoring threshold. You did it! But what now? Once you hand these Marketing Qualified Leads (MQLs) over to Sales what happens to them? In ...

Make a Better Lead Scoring Model with Better Data

2.21.2017 | IT Sales | IT Marketing | Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog last week, we discussed progressive profiling which helps Marketers gather that information to help identify ...

The Great Sales and Marketing Divide… And How to Solve It

1.16.2017 | Executives | IT Sales | IT Marketing

If you’re in Sales or Marketing, chances are you’ve experienced the love-hate relationship, the sibling rivalry that plagues most Sales and Marketing teams within an organization. Despite both departments having the same end goal of driving revenue and ...

Target Marketing by Persona: Shed Light on Your Shot in the Dark

1.12.2017 | Blog | Executives | IT Sales | IT Marketing

Marketing–with its vast tools for email blasts, twitter posts and paid ads–has made it easy to reach thousands of people with the click of a button. But this method can quickly become more like a shot in the dark than messaging likely to reach a potential ...

Make Every Day Easier with RainKing's Newest Salesforce Upgrades

Your time is valuable and we want to help you get the most from every minute you spend in RainKing and in your Salesforce instance. And the more you can work in one platform while leveraging your other sales tools, the more you can focus on your number one ...

The Cloud: A Disruptive Force That’s Here to Stay

12.22.2016 | Blog | Executives | IT Sales

As discussed in our previous blog, cloud-based solutions are a disruptive force, poised to drive substantial sales in many different areas within the IT landscape.  But are companies moving toward using the private cloud or the public cloud?  RainKing asked ...