RainKing Blog

RainKing Solutions Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial ...

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Make a Better Lead Scoring Model with Better Data

2.21.2017 | IT Sales | IT Marketing | Strategy

Gathering the correct data for effective lead scoring is a struggle for the vast majority of companies selling B2B products and services. In our blog last week, we discussed progressive profiling which helps Marketers gather that information to help identify ...

Building a Progressive Profiling Strategy

2.13.2017 | Strategy

As a Marketing team, you spend countless hours strategizing who your target audience is and how to nurture them through the buyer journey, ultimately to make a purchase. Then you spend even more time creating content that provides your targets with some ...

The Changing Face of an Organization’s Operational Efficiency

It is no secret that our economic landscape is ever-evolving, especially because of the numerous advancements in technology that we have witnessed in recent years. Along these same lines, we have seen the internal operations of businesses change with the ...

How Data Triangulation Can Increase Operational Efficiency

We’ve discussed why it’s important to focus on operational efficiency as well as some of the challenges that may get in the way of this, which brings us to today's topic—how data triangulation can help an organization achieve operational efficiency. Big data ...

Challenges of Achieving Operational Efficiency

There are numerous challenges facing organizations that can impede operational efficiency in its truest sense. For many, changing the way in which they approach—and think about—operational efficiency is the biggest challenge. Operational excellence and ...

Why Annual Budget Management is Important for Your Business

Effective budget management is absolutely imperative to the overall operation of your organization. From smart IT spending habits to finding the right data solutions for your organization, there are numerous areas that require research and attention. However, ...